Leading Finnish workwear brand Dimex gains Sentica as a new majority owner

Finnish private equity company Sentica will support Dimex in its future growth. Dimex is a family company founded in 1982 in Leppävirta, Northern Savonia region in Finland. The company is known for heavy duty workwear and no bullsh*t dimexattitude. In the transaction, Sentica will become the majority owner of the company and current owners, the Krogerus family and Petteri Tirkkonen, will remain as significant minority owners. Riitta, Tuire and Pete will continue in the Dimex management. “With Sentica we will get air under our wings. Our values and dreams are in line and that is what makes us such a great combo. We had to consider this decision very carefully, but the dominating feeling at the moment is excitement” comments Riitta Krogerus.

Press release Dimex June 2 2021