VMP changes name to Eezy and publishes a new strategy for 2020-2022

The new brand supports the company’s mission to fulfil working life dreams while aiming for market leader position.

The new name of VMP is Eezy. As a result of the merger with Smile and previous acquisitions, the company previously known as VMP has operated under several simultaneous brands until now. The goal of the name renewal is to combine all services under one brand, Eezy, thus supporting integration. The decision on the new name, Eezy Oyj, will be made at the extraordinary general meeting in December.

Company release VMP November 20 2019

RD Velho and SSF merge – New company seeks growth in digitalisation of service business

The design agency RD Velho and the software company SSF have agreed to merge. The companies employ 400 people in Finland and the Czech Republic and have a combined turnover of approximately EUR 30 million. The new company offers an internationally unique combination of software and product development expertise.

Press release RD Velho September 12 2019

Celsius Holdings Inc to acquire Nordic wellness company Func Food Group

On September 12th 2019, Celsius Holdings Inc, (Nasdaq: CELH) maker of the leading global fitness drink, CELSIUS®, announced that the company has entered into a definitive agreement to acquire Func Food Group Oyj (“Func Food”).

Press release Func Food Group September 12 2019

VMP and Smile unite to become the front-runner of the HR services industry

VMP Plc (“VMP”) has on 5 July, 2019 signed a share purchase agreement with NoHo Partners Oyj (“NoHo Partners”) and the minority shareholders of Smile Henkilöstöpalvelut Oyj (“Smile”) to acquire the share capital of Smile (the “Transaction” or “Combination”) as share consideration. The Transaction brings together two industry leading HR services companies, who together have a stronger market position and a better ability to reform working life. The Combination is a strategically important step for both companies, enabling investments into digitalisation and developing new services. The Combination is expected to create value for the company’s customers, employees and shareholders.

Company release VMP July 5 2019

Sentica becomes the majority owner of Picnic, La Torrefazione and procurement company Europicnic

Finnish private equity company Sentica becomes the majority owner of Picnic company group as the operative management and Picnic’s founder Mikael Swanljung with his family continue as significant owners. ”Our ambition is to develop Finland’s most passionate café company and expand to the whole country”, states Picnic’s CEO Petteri Laurikainen.

Press release Picnic May 7 2019

VMP becomes a leader in employee surveys and organisational development by acquiring Corporate Spirit

VMP Plc acquires Corporate Spirit, which specializes in employee, management and expert surveys as well as organisational development from the company founder, Mr. Jukka Pohjola. Through the acquisition, VMP strengthens its recruiting and organisational development business area and expands its service offering.

Company release VMP April 1 2019

Dustin acquires Chilit

Swedish Dustin acquires Finnish IT company Chilit, which specializes in offering products, services and solutions to SME companies, from funds managed by Sentica and the company’s key employees.

Announcement Chilit April 1 2019

Adelis Equity Partners Fund II to acquire majority in Ropo Capital

Adelis Equity Partners Fund II, a private equity fund advised by Adelis Equity Partners AB (“Adelis”), has agreed to acquire a majority ownership in RopoHold Oyj (“Ropo Capital” or the “Company”), from funds managed by Sentica, KPY Sijoitus and other current shareholders. Ropo Capital’s management remain as minority shareholders and continue in their current positions.

Stock Exchange Release RopoHold February 25 2019

Sentica has sold ergonomic industrial furniture and workstation manufacturer Treston Group to a Finnish group of investors

A group of Finnish private investors acquires the majority stake in Treston Group Oy, an ergonomic industrial furniture and workstation manufacturer, from funds managed by Sentica. Existing minority stakeholders will predominantly continue as owners and increase their stake in the company. Also new investors, including the Group’s operative management, will join the ownership of the company.

Announcement Treston February 15 2019


VMP Plc focuses on HR services industry and divests Alina care services business to Norlandia Care Oy

VMP Plc is increasing its focus on the HR services industry and divests Alina Hoivatiimi Oy to Norlandia Care Oy through a share purchase agreement signed on Febuary 15, 2019. Alina is a nation-wide franchise chain offering home care, household services and home health care services. The debt-free transaction price is 1.5 million euros and the transaction will be financed with cash assets.

Company release VMP February 15 2019

VMP strengthens its position in the retail industry by acquiring Henkilöstöratkaisu Extraajat Ltd.

VMP Plc continues to consolidate the Finnish HR industry by acquiring Henkilöstöratkaisu Extraajat Ltd. Extraajat offers staffing services nationwide and specializes in serving customers and employees in the retail industry.

Company release VMP February 14 2019

Sentica sells Sisco Oyj to Alvardag Group Oyj

Sentica has divested its ownership in Sisco Oyj to Alvardag Group Oyj in a transaction in which Alvardag Group Oyj acquired all of the company’s shares from Sentica and other previous owners. Alvardag Group is a Finnish project management and design company. The transaction was completed in January 2019.

Announcement Sisco 4 February 2019

VMP strengthens its position in the HoReCa industry by acquiring HR services company Enjoy

VMP Group strengthens its position in the Finnish HR services market by acquiring Extremely Nice Job Oy (Enjoy). Enjoy specializes in offering HR services to the HoReCa industry across Finland.

Company release December 31 2018


Verkanappulat, Lastentalo Mukulax and Apula to join forces – Growth plans backed by Sentica

Child day-care service providers Verkanappulat Oy, Lastentalo Mukulax Oy and Apula Oy join forces and aim to become a nation-wide day-care service provider. Funds managed by the Finnish private equity company Sentica become majority owner and partner of the new group. The owners of the companies retain a significant stake and continue as operating leaders in the group.

Attachments: Announcement Verkanappulat, Mukulax, Apula 29 November 2018

VMP strengthens its capabilities with acquisition of Henkilöstötalo Voima

VMP Group is strengthening its position in the Finnish HR services market by acquiring Henkilöstötalo Voima. Voima is specialized in the comprehensive development of its client companies, offering staffing services as well as recruitment services and personal evaluations. The acquisition includes the entire share capital of Yrityspalvelu Voima Oy, Voima Rakentaminen Oy and Työpalvelu Voima Oy.

Attachments: Company release VMP November 28 2018

Hammas Hohde to accelerate growth with backing from Sentica

The dental care service provider Hammas Hohde and Finnish private equity investor Sentica have signed a transaction in which funds managed by Sentica become Hammas Hohde’s majority owner to support the company in its accelerating growth. Hammas Hohde’s founder, oral and maxillofacial surgeon Mr. Ville Pesonen, and other key individuals remain as significant owners. At the same time, Hammas Hohde’s previous sponsor, Nordia Management, sells its ownership in the company.

Attachments: Announcement Hammas Hohde 20 November 2018

Tammermatic Group has been sold

Tammermatic Group Ltd has been sold to a local entrepreneur group from the Pirkanmaa region. The new owners will provide resources and knowhow for the further development of the traditional Finnish vehicle cleaning solutions manufacturer Tammermatic.

Attachments: Announcement Tammermatic November 9 2018

Ropo Capital initiates a strategic review to ensure the company’s continued strong growth

RopoHold Oyj’s (“Ropo Capital” or the “Company”) Board of Directors has been informed that the funds managed by the main owner, Sentica Partners Oy, have initiated a strategic review, with the aim of ensuring the continuity of Ropo Capital’s strong domestic growth and the Company’s internationalisation in the near future.

Attachments: Press release Ropo Capital October 23 2018

VMP Plc becomes listed on the Helsinki Stock Exchange’s First North Finland market place

VMP Plc ("VMP" or the "Company") has completed its Initial Public Offering (the "Offering" or “IPO”) and becomes listed on the First North Finland market place maintained by Nasdaq Helsinki Ltd. ("First North"). Trading in the Company’s shares started on June 19 2018. The final offer price of the shares (the “Final Offer Price”) in the Offering is EUR 5.00 per Offer Share (as defined below), corresponding to a market capitalization of approximately EUR 69.5 million following the Offering (approximately EUR 74.0 million assuming full exercise of the over-allotment option).

Attachments: Press release VMP June 19 2018

Administer acquires Silta and becomes Finland’s largest payroll company

Electronic financial management specialist Administer acquires Sentica’s portfolio company Silta from funds managed by Sentica and management. The acquisition will make Administer Finland’s largest payroll company.

Attachments: Press release Silta June 5 2018