Sentica Partners gains majority shareholding in MediaPex

Funds managed by private equity investor Sentica Partners have become majority owners of MediaPex Oy via a transaction executed on 2 March 2010. The company’s former owners Peter and Anja Nyberg will continue as key minority shareholders. At the same time, Tom Sandman and Keijo Kinnula from the company’s current management will also become shareholders. MediaPex is Finland’s largest telemarketing company, employing experts in the sector in 26 locations around Finland. The aim of the transaction is to enable the company to focus on growth and further developing its services.

Attachments: MediaPex press release 3.3.2010